Toribash was most of the time not advertised at all anywhere on the internet besides some weird facebook page they had a long time ago which was inactive most of the time and the weird ass browser version of toribash (how i found the main game btw). The only time when they made a big advertisment for the game was when it was released on Steam from Greenlight and a lot of new guys came from Steam.

Since TBN is gonna be on Steam also from day 1 launch it will have more of an impact, but i doubt we will see anything else besides that. Ads cost a lot of money and Nabi aren't known for that.