To be honest I feel like a battle pass would work really well for keeping new players. But I feel like alot of the old players won't fully appreciate it due to the negative stigma.

The "rewards quest" Doesn't really feel rewarding and ends up getting completely ignored. If there were more stages to it I think it would be really cool.

If we want a positive reaction from it you should make the battle pass and name it something clever to masque the fact that its a battle pas. The battle pass would be really good for in-game event advertising if you made it a mission/assignment.

Also along with what Kirito said about daily reward, it feels super unrewarding when you do the full week of rewards and it completely resets. That's why a battle pass would be optimal. It's a slow increase in better items instead of the constantly repeated 7 day rewards over and over.

Though super unlikely I do think that it would bring a much more broad audience. Whenever I get any of my friends to play the game they always complain that they don't understand it and have a goal.