Mine approach to this game was:

- easy to learn, hard to master
- random options with the elements of risk
- fast paced game

I'm sure all concept can be made to be another 'magic-the-gathering-omg-so-may-cards-so-many-things-to-learn-my-life-will-end' concept, but I wanted this game to resemble Toribash in it's pure form. Anyway, if this will someday be game for phones then it's perfect since ppl play those games while they wait a bus/fast food XD, so they just kick Hamapa's ass and get onto bus/eat food XD.
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Also, game is in the beta stage, we will see where the concept will go when we open an org.