Quite simply, because normal titles doesn't provoke as much curiosity as weird
names does, like flubbah said. "New replays." really isn't as interesting as, say
"This thread does not exist, and definetly doesn't contain ANY replays at all." is.
Besides, it's a CHALLENG to keep thinking of new weird titles.

Also, thanks a ton everyone, i wuvs joo <3 (Not for real, but you know...)
Lol Rutzor xD