Publishers want to see the end of pre-owned games, they get no money from it. Online passes were one way, but the problem being it only works if the game has MP & if the person wants to play MP.

People may whinge about it but there's a good side, it should drop prices back down to 90's level. That on it's own is worth it since most places tend to charge the same for a second hand game as we used to pay for brand new.