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Speaking about 'tripodding,' (essentially a varied form of "shovelling," if you will) compared to ~1-2 years ago I've seen generally more enjoyment and attempts to do things related to a "fair" continuation of matches. Perhaps I only notice what I would like to, but for me, the community (wushu) has changed positively.
I personally don't mind people using starters, since I've seen most of them by now and know how I should act/play. Similar to aikido and the likes, it's about the perception of the community and how they categorize moves as "omg no fair/you can't do that/etc" or the opposite. Then there are the gains of learning through openers how the Tori moves, and all the fun tweaks and crap that can be done along with it.
This org. represents an ideal. Not necessarily to stroke everybody's backs, but to illustrate what can be achieved and how it can be done. I guess you could say that there are standards to be met upon first entering this org., and so they must be met at this time, or the choice can be made to adapt or to 'walk away' (as is).
"Competitive" compared to playing for fun/what ever, will be different most of the time, but who cares. If you wish to play a certain style, or what ever, then no one's going to stop you.