You're a smart one aren't you? Putting this out there; I don't like you.
Its not helping, but its showing those that we are going to be there for them. When America was attacked, France said "For now we are Americans" so right now, we will be French.
It also spread the word for those who don't know or don't watch the news, stop being a hypocrite about skin colour, it has nothing to do with it.

Edit; Maybe all those second and third world countries don't have the coverage and connections like the other countries do?