I just read Gabe's post and I agree we all really failed when we came up with "In Spec We Trust"
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Also, if the flames arent really "spectator" enough for you, we could alway try having Zwift try to give the flames less of a primal uncontrolled look and more of a cultured, elegant, contained feel? I'll see if I can find examples.

Edit: I couldn't find examples, rip.