Usually after the first 2-3 turns I develop a gameplan depending on my opponent's form. It could be to go for a leg, try a footsweep, pull guard, etc.
From looking at my op's ghost I try to predict what his next movement will be.

If I feel threatened by his movement (ex: hes going for a leg grab) then I try to evade (take my leg away from his reach), if i cant evade i counter ( drop to hand base).

If I dont feel threatened I continue my gameplan so that i drive my technique in a way that is both forceful and unpredictable.