It is generally hard to make a successful social media marketing campaign, especially for product or service with low marketing velocity. Throwing money out to Facebook and hope it will work will not get us anywhere.

Active social media presence is definitely a good idea, and we have some of that, but not on the regular basis.

As to your last concern about Facebook icon, there is a link on the bottom of this page. Toribash Facebook page has almost 30,000 likes, which is not bad considering recent activity both on forums an in-game.