Make something on facebook. The fb page is active to a certain lever but its not milked enough.
Make a prize thing where u can win a something if u like and share. Advertise that with payed money (its like 5 or 10$) because the target difference is huge.
After that keep a constant feed that u share every 3-4 days about art on toribash, market, countless possibility, videos and stuff like that.

I think quite a few people might get hooked this way.

The prizw should be something intresting. Like a new tablet that nabi pays for. It takes money to make money, but in fact thats not even that expencive.
Maybe just try it once and see the results.
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Also link the forum with a facebook icon somewhere on top. Small button that send you to fb page.

It is generally hard to make a successful social media marketing campaign, especially for product or service with low marketing velocity. Throwing money out to Facebook and hope it will work will not get us anywhere.

Active social media presence is definitely a good idea, and we have some of that, but not on the regular basis.

As to your last concern about Facebook icon, there is a link on the bottom of this page. Toribash Facebook page has almost 30,000 likes, which is not bad considering recent activity both on forums an in-game.

I know, i checked it. But the likes are gathered in time. U need to constantly remind people of toribash. Post every now and then and ask people in the comunity to share. If a bunch of 12 years old share it then a bunch more from their class might start to play.
Payed advertising gives a lot of visibility. I know this from my ngo page.
We invested around 5$ in an advertised post and the results were good. Usually we get something like 500 people reached. With payed one we get from 3000 to 5000 and we have around 5k likes.
I think with a good post, maybe share the trailer of the game, advertised with 5$ is worth a try. Perhaps some of the people that dont play remember about the game and for sure it will reach a lot of people that havent heard about the game. Just to see what happens. I'd even donate it but i have to sell some tc and i only have like 70k...but soon i can get it.
Is icky and skulfuk in charge of the official page?